Search Engine Optimization (SEO)

* Do you know what your visitor do on your website?
* Do you know which webpage is most liked & most disliked by your visitors?
* Do you know which webpage of your website result in lost conversion and where your would be customer go?
* Which keywords your customers use to reach to your website?
* Which Adword campaign is giving maximum Profit?
* Do you know from which part of world you are getting most traffic?

If answer of any of the above questions is no then you are in need of Google Analytics

What we do?

We implement and install Google Analytics on all pages (Setup and Installation) :

We consider variety of things when setting up Google Analytics to ensure that you get the most out of it. We analyze and understand different web pages of your web site, current marketing strategy and objectives. We use this analysis information to develop goals and objective of your online web business to check performance in future

Based on information collected from analysis, we configures and applies proper Google Analytics tracking code throughout your website and applies any sub-domain or cross domain tracking to effectively track visitors across all parts of the website.

We also install and provide following funnel analysis:

* The ecommerce tracking module to extract revenue and transaction data
* The internal site search analysis functionality with goals, transactions, and revenues.
* Conversation tracking with goal analysis.


We also help our customers by finding out trends amount different type of users such as member activity versus non-member activity or tracking unique marketing landing pages or other marketing campaigns.We use Google analytics options to organize current marketing campaigns, new PPC campaigns, or email marketing. We extract and provide useful repots to our customers to effectively apply ecommerce data and tracking information to existing marketing channels. This helps our customers to organize all online marketing campaigns into a single destination for easy management.

E-commerce Analysis :

To run an effective ecommerce store, one needs an effective MIS (Management information system). Google Analytics provides all the data you need to run effective campaigns for your ecommerce store. With the advanced ecommerce installation, Google Analytics can pull useful revenue data from transactions of your website. This allows you to get accurate ROI (Return on Investment) data for all of your separate marketing campaigns. By having this critical information, you will see which campaigns deliver the best results so you can invest more of your marketing funds toward those campaigns while reducing expenditure on campaigns that don't produce as well.

Google Analytics can also import your Adword expenditure for specific keywords. You see the actual cost-versus-revenue data for a single keyword so you don't waste advertising dollars on phrases that don't meet your minimal ROI.

Technosoft use its programming, SEO expertise and a decade long experience to do proper and thorough analysis and professionally install accurate Google analytics tracking codes.

Define your goal:

It is true for all the business in the world that if the business does not have proper goals or objectives to achieve it can never reach to success the same is true for websites, the website can have many type of goals or purpose like

* Filling out a contact form
* Purchasing an item
* Asking for quote
* Subscribing to newsletter
* Becoming member of the site etc.


All these are called "conversions", and knowing how many of them happen is only the beginning of conversion metrics. Technosoft can help you identify and establish your site's goals and objective. We identify specific goal paths that lead toward the highest conversion rates and help direct your site's traffic through these specific paths. We also use goal funneling to determine where your visitors are dropping out of the path to conversion. Identifying those weak areas is another opportunity to increase conversions and another example of how Technosoft can produce a higher ROI for your business.

Traffic Filtering:


If you have large numbers of your staff members visiting the site than your analysis data can lead to wrong interpretations Technosoft helps you setup Google Analytics filters based on traffic coming from any other website, any specified IP address or if you choose to exclude traffic from any particular directory on your site.